The Short-Sighted Interest Only Product Withdrawals Will Cost Some Families...
With big lenders such as Coventry, RBS and Natwest all pulling out of the residential interest only market in the space of a week you’d think the sector was doomed and that we were dealing with a new...
View ArticleExact Match Domains & Thinking Like A Real Brand
In the past many businesses sought to improve their rankings buy purchasing a number of ‘exact match domains’ in addition to their primary branded domain in order to improve their search performance....
View ArticleGoogle’s Tactics Have Forced Google+ On Us – Let’s Face Up To That and Take...
Social networking for business has been steadily growing in importance since Facebook revolutionised the way we connect online and the other big players Twitter, LinkedIn and Google+ have tried to...
View ArticleOne Big Reason E-Commerce Sites Are Struggling & How To fix It
There have been a few questions from e-commerce sites this week on LinkedIn about their falling ranking post-panda & penguin and all the sites that I looked at shared the same problem so I thought...
View ArticleOnline Tests Taken At Home Are A Joke: Change Them To Reflect The Real World
A friend of mine studies at university in Minnesota and had to break off a chat to do an online test. The tool the university uses disconnects his other applications (Google Talk etc) to prevent users...
View ArticleBroadcasters Caught Living In the Past As TV Catchup Wins Ruling
Just weeks after seeing HMV fall from grace in the high street leaving only the silhouette of a business unable to adapt to changing technology and the new ways consumers are enjoying their media, TV...
View ArticleAuthor Rank Will Not Replace Links
There are many positives when it comes to author rank and Google’s adoption of authorship markup. Mostly these relate to improved click through rates in some niches when a picture is shown in the...
View ArticleAre Google Moving to Sales Free, Information Dominated Search Results?
A number of highly commercial search results are trending towards providing an increased proportion of information articles and not service providers on the first page of Google’s search results. This...
View ArticleYour Audience Isn’t Interested In Your Product… At First
One thing I’ve noticed a lot recently is companies embracing ‘content marketing’ or ‘content strategy’ or ‘content promotion’ or… well you get the idea. That’s great news for marketers because it means...
View ArticleWhy Your One Person Business Might Be Worthless
The changing world economy has led a higher than ever proportion of people to set up their own business. Many slave away for more hours than two full time employees with a ‘regular’ job satisfying...
View ArticleWhat To Do When You Can’t Even GIVE Your Product Away
A couple of months ago I was helping a friend out with his site and one of his ideas was to run a free giveaway so he stuck up a quick page of text that did a great job of pulling a Mama’s Cheesies on...
View ArticleDo Google Users Really Hate All of Google’s Competitors?
Whilst messing about doing some keyword research and preparing for an article I recently wrote for Wait.co.uk on the subject I saw some pretty funny Google search suggestions. It led me to wonder if...
View ArticleWhat Happens When Google Penalises The Natural?
As recently as last year, link SPAM worked exceptionally well in every industry, not just the most ‘aggressive’ such as payday lending. This year Google has undertaken a massive project to actually...
View ArticleInbound Marketing and SEO Industry News Sites and Blogs Lag Way Behind More...
A great number of us, if not most of us in this industry spend a lot of our time pouring over the latest industry news, blogs and analysis looking for gems of information that will allow us to ‘level...
View Article5 Online Marketing and SEO Writers Giving More Away Free Than You’ll Get From...
I’ve seen a lot of conference presentations in the SEO and marketing industry, and even more in Sales and we’re very lucky in this industry that a number of individuals give away far more for free than...
View ArticleComplete Guide to Smart Manual Link Cleanup
Whether you’re an SEO taking a new client or a business that has just been hit by a Penguin (Google link penalty) update you’ll want to tackle your link cleanup quickly and efficiently. This poses an...
View ArticleWhat You Can Do To Counter Google’s Squeeze on E-mail Marketing and Promotions
The shocking picture below shared originally by Aaron Wall shows what happens to a platform once Google reach what they feel is a suitable level of strategic dominance. Aaron Wall jests that one has to...
View ArticleThe Real Cost of Cheap Marketing
I took part in an interesting discussion on Inbound.org this week about how a company that only has $1,000 should invest that in marketing. One of the key things many people misunderstand in that...
View ArticleRethink Your Business Podcast – Growing Online via Barlow Douglas Hall CPAs
I had the pleasure of joining Dave Hall on his rapidly growing podcast for business owners looking to take the next step and grow their businesses and transition into a more effective way of working...
View ArticleSpeaking Engagement in Dudley and Saving Your Online Marketing Campaigns
It’s been a busy few months with various trips to the US (Chicago was beautiful, really great to be back in that city after a few years without visiting) and lots of exciting new potential projects...
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