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The Short-Sighted Interest Only Product Withdrawals Will Cost Some Families...

With big lenders such as Coventry, RBS and Natwest all pulling out of the residential interest only market in the space of a week you’d think the sector was doomed and that we were dealing with a new...

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Exact Match Domains & Thinking Like A Real Brand

In the past many businesses sought to improve their rankings buy purchasing a number of ‘exact match domains’ in addition to their primary branded domain in order to improve their search performance....

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Google’s Tactics Have Forced Google+ On Us – Let’s Face Up To That and Take...

Social networking for business has been steadily growing in importance since Facebook revolutionised the way we connect online and the other big players Twitter, LinkedIn and Google+ have tried to...

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One Big Reason E-Commerce Sites Are Struggling & How To fix It

There have been a few questions from e-commerce sites this week on LinkedIn about their falling ranking post-panda & penguin and all the sites that I looked at shared the same problem so I thought...

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Online Tests Taken At Home Are A Joke: Change Them To Reflect The Real World

A friend of mine studies at university in Minnesota and had to break off a chat to do an online test. The tool the university uses disconnects his other applications (Google Talk etc) to prevent users...

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Broadcasters Caught Living In the Past As TV Catchup Wins Ruling

Just weeks after seeing HMV fall from grace in the high street leaving only the silhouette of a business unable to adapt to changing technology and the new ways consumers are enjoying their media, TV...

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Author Rank Will Not Replace Links

There are many positives when it comes to author rank and Google’s adoption of authorship markup. Mostly these relate to improved click through rates in some niches when a picture is shown in the...

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Are Google Moving to Sales Free, Information Dominated Search Results?

A number of highly commercial search results are trending towards providing an increased proportion of information articles and not service providers on the first page of Google’s search results. This...

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Your Audience Isn’t Interested In Your Product… At First

One thing I’ve noticed a lot recently is companies embracing ‘content marketing’ or ‘content strategy’ or ‘content promotion’ or… well you get the idea. That’s great news for marketers because it means...

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Why Your One Person Business Might Be Worthless

The changing world economy has led a higher than ever proportion of people to set up their own business. Many slave away for more hours than two full time employees with a ‘regular’ job satisfying...

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What To Do When You Can’t Even GIVE Your Product Away

A couple of months ago I was helping a friend out with his site and one of his ideas was to run a free giveaway so he stuck up a quick page of text that did a great job of pulling a Mama’s Cheesies on...

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Do Google Users Really Hate All of Google’s Competitors?

Whilst messing about doing some keyword research and preparing for an article I recently wrote for Wait.co.uk on the subject I saw some pretty funny Google search suggestions. It led me to wonder if...

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What Happens When Google Penalises The Natural?

As recently as last year, link SPAM worked exceptionally well in every industry, not just the most ‘aggressive’ such as payday lending. This year Google has undertaken a massive project to actually...

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Inbound Marketing and SEO Industry News Sites and Blogs Lag Way Behind More...

A great number of us, if not most of us in this industry spend a lot of our time pouring over the latest industry news, blogs and analysis looking for gems of information that will allow us to ‘level...

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5 Online Marketing and SEO Writers Giving More Away Free Than You’ll Get From...

I’ve seen a lot of conference presentations in the SEO and marketing industry, and even more in Sales and we’re very lucky in this industry that a number of individuals give away far more for free than...

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Complete Guide to Smart Manual Link Cleanup

Whether you’re an SEO taking a new client or a business that has just been hit by a Penguin (Google link penalty) update you’ll want to tackle your link cleanup quickly and efficiently. This poses an...

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What You Can Do To Counter Google’s Squeeze on E-mail Marketing and Promotions

The shocking picture below shared originally by Aaron Wall shows what happens to a platform once Google reach what they feel is a suitable level of strategic dominance. Aaron Wall jests that one has to...

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The Real Cost of Cheap Marketing

I took part in an interesting discussion on Inbound.org this week about how a company that only has $1,000 should invest that in marketing. One of the key things many people misunderstand in that...

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Rethink Your Business Podcast – Growing Online via Barlow Douglas Hall CPAs

I had the pleasure of joining Dave Hall on his rapidly growing podcast for business owners looking to take the next step and grow their businesses and transition into a more effective way of working...

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Speaking Engagement in Dudley and Saving Your Online Marketing Campaigns

It’s been a busy few months with various trips to the US (Chicago was beautiful, really great to be back in that city after a few years without visiting) and lots of exciting new potential projects...

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